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Four Corners Coaching

02 / Organisations

Winning organisational work

How larger coaching work is actually bought, and what that means if you want to win more of it.

Research in this collection

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Can thought leadership help an independent coach win corporate clients?

Edelman and LinkedIn · June 2025

The seventh annual Edelman–LinkedIn study looks at how thought leadership reaches both visible buyers and the quieter internal voices that can help or halt a deal.

Why we picked it. It shows why useful thinking can help a lesser-known coach become easier to take seriously inside a buying group.

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How do you get onto the shortlist before a coaching buyer needs you?

6sense · November 2025

6sense’s global buyer study finds that most B2B buying groups rank preferred suppliers before they speak to anyone, and that the early favourite still usually wins.

Why we picked it. It is one of the clearer explanations of why waiting for a tender or a warm referral can be too late.

Free to read

Could independent coaches win more public-sector contracts?

UK Government Commercial Function · November 2024, updated August 2025

Official guidance on the Procurement Act 2023 regime, Find a Tender, and how smaller suppliers are expected to register and bid for public-sector work.

Why we picked it. It is the government’s own starting point for suppliers, including small businesses, under the current procurement rules.

Free to read

Could coaches bid together for larger contracts?

UK Government · 8 September 2020

Cabinet Office and Department for Education guidance on when organisations can bid together, what a lead supplier must be authorised to do, and how consortia are treated in a tender.

Why we picked it. It sets out, in plain official language, that bidding together is a recognised route rather than a grey workaround.