04 / Industry
A small set of industry reports worth reading if you want a clearer picture of the market you are working in.
Free to read
Henley Business School · 7 May 2025
Henley’s World of Work Institute surveyed 4,640 full-time UK workers and found 56% optimistic about AI and 61% overwhelmed by the pace of change.
Why we picked it. Workforce unease, not just technology, may be the coaching problem organisations actually have.
Registration required
ICF and PwC · September 2025
ICF’s sixth global study, conducted with PwC, estimates 122,974 coach practitioners worldwide and $5.34 billion in annual coaching revenue, with many coaches already earning from work beyond coaching itself.
Why we picked it. The market is growing, and so is the number of coaches — which makes the business around the craft harder to ignore.
Free to read
ICF Thought Leadership Institute · January 2026
ICF’s first futures report uses strategic foresight, not prediction, to explore five drivers of change and four possible futures for coaching by 2036.
Why we picked it. It is more useful as a set of scenarios than as a forecast, especially on technology, access and professional standards.
Free to read
Passmore, Saraeva, Money, Diller and Mitchell, with EMCC Global · August 2025
A 2025 open-access study of 556 coaches across 52 countries, conducted with EMCC Global, finds coaches adding digital, team and group work while remaining cautious about AI, with fees varying by service, funder and country.
Why we picked it. It is one of the more grounded practitioner surveys on what coaches are adding, avoiding and charging.