01 / Grow
Useful research on how independent coaches can become easier to find, easier to trust and easier to buy from.
Registration required
Edelman and LinkedIn · June 2025
The seventh annual Edelman–LinkedIn study looks at how thought leadership reaches both visible buyers and the quieter internal voices that can help or halt a deal.
Why we picked it. It shows why useful thinking can help a lesser-known coach become easier to take seriously inside a buying group.
Registration required
LinkedIn and Ipsos · June 2025
LinkedIn’s Ipsos survey of 1,500 B2B marketers finds that trust is treated as the foundation of brand success, built more through social proof than through being widely famous.
Why we picked it. It is a useful check on whether coaches are chasing visibility when buyers may be looking for proof they can trust.
Registration required
6sense · November 2025
6sense’s global buyer study finds that most B2B buying groups rank preferred suppliers before they speak to anyone, and that the early favourite still usually wins.
Why we picked it. It is one of the clearer explanations of why waiting for a tender or a warm referral can be too late.
Registration required
ICF and PwC · September 2025
ICF’s sixth global study, conducted with PwC, estimates 122,974 coach practitioners worldwide and $5.34 billion in annual coaching revenue, with many coaches already earning from work beyond coaching itself.
Why we picked it. The market is growing, and so is the number of coaches — which makes the business around the craft harder to ignore.